PROJECT FIRST
Leo the Truck
Leo the Truck
Project First
From youtube to the world!
Leo is an intelligent and funny truck. He brings to the playground the details of the construction kits and, together with the audience, collects a new model out of it. Leo’s best friends Lifty the Loader and Scoop the Shovel help him with this process.
While watching, children develop their spatial intelligence and attention: some of the details are hidden on the playground and kids need to find them together with Leo.
Leo the Truck is translated to 15 languages and have gained 23 billion views on YouTube worldwide. 2 seasons of 130 episodes are in rotation with new episodes of Season 3 being released. Project First also develops its own Leo the Truck apps which have gained 26 million downloads. A number of live-action channels also involve kids playing with toys and other Leo products, thus extending Leo universe for kids.
Target: kids 0-5 yo
Date
June 29, 2023