Polo the sport of Kings, aspirational to many, inspiration in fashion. Louis XVI Racing & Polo Club brand is named after the famous French Monarch whose pure love for horses and equestrian traditions led to the creation of the Royal Stables. His sponsorship consolidated the continuing development of our long held traditions of equine sport and culture. During his reign The Great and Small Stables constituted the largest royal project for housing horses ever undertaken. Situated opposite the Palace, they mark the edge of the Place d’Armes and the three main avenues. The position and size of the Royal Stables testify to the importance of horses during the Ancien régime.
The ambience of equestrian culture and style inspired the Louis XVI Racing & Polo Club brand. A versatile, contemporary, lifestyle choice conveying a royal equestrian sporting heritage in a fresh, relevant approach. The brand echos and amplifies timeless values of adventure, sportsmanship, quality and elegance to the millennial generation.
Target: adults 18+
January 30, 2020