Peter Rabbit

Penguin Ventures

Loved and trusted by generations for 120 years!

The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902.  The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House).

With over 250 million books sold, a nº1 blockbuster family movie and an Emmy award winning children’s TV series, Peter Rabbit has become a global consumer brand with international awareness, loved and trusted by generations for 120 years!

2022 marks Peter Rabbit’s 120^th Birthday and Penguin Random House Children’s will be using this milestone to celebrate the continued relevance and appeal of the brand amongst children and families by ensuring Peter Rabbit remains a relatable icon for the next generation.

The World of Peter Rabbit™ offers partners a multitude of opportunity and is fortunate to have longstanding relationships with some of the world’s most recognized and reputable

Target: 0-5 yo kids and nostalgic families.

https://www.peterrabbit.com/