The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902. The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House).
With over 250 million books sold, a nº1 blockbuster family movie and an Emmy award winning children’s TV series, Peter Rabbit has become a global consumer brand with international awareness, loved and trusted by generations for 120 years!
2022 marks Peter Rabbit’s 120th Birthday and Penguin Random House Children’s will be using this milestone to celebrate the continued relevance and appeal of the brand amongst children and families by ensuring Peter Rabbit remains a relatable icon for the next generation.
The World of Peter Rabbit™ offers partners a multitude of opportunity and is fortunate to have longstanding relationships with some of the world’s most recognized and reputable
Target: 0-5 yo kids and nostalgic families.
November 8, 2021