Astrid Lindgren Company
The strongest girl in the world
Pippi Longstocking is the most famous of all of Astrid Lindgren’s characters throughout the world and has been translated into 78 different languages. With her mismatched stockings, carrot-coloured hair and freckly face, not to mention super-human strength and resilience, Pippi has become a cultural icon and is regularly voted as one of the world’s favourite children’s characters; self-sufficient, quick-witted, generous and never letting anything – or anyone – shake her self-belief or take advantage.
The first book about Pippi Longstocking was published in 1945 and the character will celebrate her 80th Anniversary in 2025. The books have sold around 70 million copies worldwide, and have been made into 8 films, 2 tv-series and 2 tv-movies. There is a new international live-action film in development with STUDIOCANAL and Heyday Films.
No stranger to counter-culture, Pippi can be seen around the world in tattoos, celebrity photographs, works of graffiti and on catwalks as a symbol of female strength, resilience, kindness, fairness and acceptance.
Target: kids 2-8 yo and fans across all generations